October is #FairtradeMonth!
We are partnering with @FairtradeMarkUS to create a world where farmers like Bengaly Bourama can thrive. Bengaly is a farmer with COOBADI, a Fairtrade certified cocoa cooperative in Côte d’Ivoire. After studying human resource management at university, Bengaly became a cocoa farmer at the suggestion of his father. It was also a great way to satisfy his entrepreneurial spirit. He produces cocoa that goes into Fairtrade certified products like Ben & Jerry’s ice cream!
Supporting a fairer deal for farmers like Bengaly is the heart of what we do at Urban Greens, and we are inspired by Bengaly’s commitment to environmental stewardship, his community and his work. And now his story is on display! In honor of Fairtrade Month, Bengaly is featured in Providence, RI in a beautiful new mural by AGONZA (@AGONZAART) made in partnership with @FairtradeMarkUS, @UrbanGreensCoopMarket and @BenAndJerrys. If you’re nearby, be sure to check it out!
Regardless of whether or not you can enjoy this beautiful, new mural in-person, remember that when we choose products with Fairtrade certified chocolate, we are doing our part–as brands, farmers, grocers and shoppers–to realize a world where farmers and workers have an equal seat at the table. Together, we can make this vision a reality. Together, #WeAreFairtrade.